“Marketing is the activity, and set of institutions, and processes for creating ,communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. “ –American Marketing Association.
“Marketing includes all the activities involved in the creation of place, time and possession utilities” Professor converses, Huegye and Mitchell.
“Marketing is that phase of business activity through which human wants are satisfied by exchange of goods and services” –pyle. J.F
“Marketing is the business process by which products are matched with market and through which transfers of ownership are effected”-Prof. Cumdiff and still.
“Marketing is the process of getting the right goods to the right consumes at the right place and time and at the right price”- Prof Benerjee.
“Marketing in the creation and delivery of a standard of living”- Malcom Menair.
“Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer”-Wheeler.
